In the age of the Prius and increased concerns about the impact of the automobile on the environment, Hot Rod culture continues to unapologetically celebrate speed, noise, steel, chrome and rubber. With origins in the 1930’s, many contemporary hot rodders embrace traditional custom car building as a lifestyle, complete with it’s own dress codes and music. The following photographs were made at the Portland Roadster Show and the Rose City Roundup in 2014 and comprise the first in a new series of photographic vignettes of American sub-cultures. Images available for license or prints.